What I do

Hands-on content creation and trusted social media management for professional services firms.I bring the ideas and questions, capture insights from your people, and turn them into useful content that sounds like your firm - from answers to common client questions to explainers, articles and short videos.I can gather the material through a couple of hours filming at your office, a short Teams conversation or answers by email. Existing FAQs, case studies and website copy can also provide useful starting material.One conversation can provide material for several pieces. We agree the mix around what you have to say and where it will be useful.

What you can expect

A stronger shop window for your firm
An online presence that reflects the quality of your work. I help you showcase your expertise, respond promptly to relevant news and developments, and keep your firm visible, current and on the front foot.One person throughout
You work directly with me, from first conversation to final post. I get to know your firm, its people and its tone of voice.Useful to the people you want to reach
Content that answers real questions and gives clients, potential clients and referrers a reason to pay attention - not to simply fill a publishing schedule.Less work for your team
I create the content and manage the agreed publishing, monitoring and responses. Your people contribute their expertise and approve the work, without having to run the channels themselves.

How it works

A quick conversation
We discuss what you want to be known for, who you want to reach and the questions clients keep asking. We also look at what you already have and what needs attention.Agree the work
I recommend an approach, and we agree the scope, fee, timetable and approval process before anything begins.Gather the material
I prepare the questions and guide the process, gathering the insights and examples needed to create the content while making the most of your team’s time.Create and review
I write, edit and prepare an agreed mix of posts, articles, videos or newsletter content for your review. You check the technical detail and approve the content before publication.Publish and review
With ongoing support, I schedule and publish the agreed content, monitor responses and review performance each month. I also flag relevant developments that could provide a useful opportunity for your firm to comment.

What I can help you with

The support you need

You might need help rebooting your LinkedIn or Instagram presence, creating and managing a regular newsletter, or turning a partner’s ideas into a finished article.You can bring me in for a specific task or hand over the day-to-day running of your social channels.For channel management, we agree in advance what I can respond to directly and what needs your input.Start with a one-off project or ongoing support on a monthly retainer, with a content calendar where appropriate.

About me

I’m Alistair Kerr, based in Glasgow.Before joining Business in the Community (BITC), I created videos, built websites and produced written and digital content for SMEs, individuals, bands, charities and other diverse organisations.My background spans journalism (The Herald and The Big Issue), broadcasting (BBC), online media (Daily Record and Trinity Mirror) and advertising (Levy McCallum).At BITC, a UK-wide business membership organisation working with some of the UK’s largest companies as well as SMEs, I combined content creation with the day-to-day management of social channels, particularly LinkedIn.The LinkedIn page regularly achieved engagement rates above industry benchmarks. Monitoring performance helped me understand which formats and approaches connected with the audience.That experience brought together the creative and practical sides of the work - finding the story, making the content, managing the channels and learning from the response.I’m now bringing that experience to professional services firms, where credibility, accuracy and reputation matter.The writing was the job before the marketing was. I still enjoy finding the story, asking the right questions and turning someone’s knowledge into something worth reading or watching.I work independently and move quickly. AI helps me work efficiently, but it does not replace the conversations, original thinking and editorial judgement behind the work. The content starts with your expertise, sounds like your firm and is checked and edited by me.

Another side of my work

I’m also a singer-songwriter, recording and performing as Ally Kerr. I’ve released several studio albums through my own label, Much Obliged Records, and toured across Europe and Asia, including most recently a headline tour in China.My music is distributed through The Orchard/Sony and has reached audiences worldwide through international licensing deals and placements on Japanese television and Netflix. I manage the business myself, from production and release planning to marketing and sales.

Let's talk?

Email me or fill in the form below.Tell me a little about your firm and what you need help with.A small first project is a good place to start.